Your WHY

Your WHY

June 30, 2022

"It's not enough to have lived. We should be determined to live for something." -Winston Churchill

Life will throw circumstances at us that at times we may not know how to move forward. During those difficult times, our motivation will fail us as we won't be able to see the light at the end of the tunnel. David Goggins teaches that motivation isn't the key to success, rather purpose and determination are. Motivation will only help us as long as our emotions are high. Purpose is what will carry you through the fight of life's battle. When we have a purpose, we can command our minds and bodies to act accordingly to accomplish it through the power of conviction. 

At Atlas Threads, our purpose is to create a brand that inspires and connects like-minded individuals to CONQUER THEIR WORLD each and every damn day. No matter what life throws at us, we will endure to the end until we accomplish our purposes, whatever they may be.

We don't quit and neither do you. Today is the day of CYW.

What is your WHY (purpose)?




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